Welcome to CAMA

Even before the current crisis, the European automobile industry has faced enormous challenges: business in the domestic markets is stagnating, manufacturers in emerging markets are developing into serious competitors - and on top of this, there are two swords of Damocles hovering above the industry, climate change and oil shortage. Even at that stage the industry achieved only poor rates of return and analysts deducted the fair market value.

At the moment, the automobile manufacturers and their suppliers are not sufficiently prepared for such profound changes. They will have to reconsider and adjust their strategic management over the next years even more.

The Center for Automotive Management (CAMA) wants to support companies in handling these changes and to give impulses for modernization.

In short: CAMA is meant to contribute to the "rebirth" of the German automobile industry by reaching the "fair value" [more].

Dynamische Strategien
Vorsprung im internationalen Wettbewerbsprozess (Lehrbuch)
Dynamisches Automobil-

(auf der Grundlage des Lehrbuches)
Buchbesprechung "Dynamisches Automobilmanagement"
getAbstract Rezension